In recent months, Gasp, the full-service marketing agency, has won a number of both substantial and smaller – but by no means any less significant – new clients. With a steadily increasing client community and pipeline, the Company has made the natural evolution in how it operates to ensure that it continues to thrive and remain true to its strategic intent.
With this, Andrew Wright has been appointed Operations Director of Gasp, to oversee the entire productive output of the company. Andrew joins Gasp from TCC, where for the last 15 years he has built up a flourishing and productive studio team of 12 staff. During this time Andrew has not only honed the operational skills necessary to manage the engine room of any agency, but also gained new and exciting skills that will bring a competitive edge to the team at Gasp.
Andrew’s project highlights are numerous and highly significant. As part of assisting with Mizuno Golf’s European marketing and advertising, he designed and produced an app version of their product brochure, which added an extra dimension to Mizuno’s European sales team’s tool set. For the European Tour he designed and created the automated production process that seamlessly takes information from a live online database to produce a concise, well designed 500+ page printed Media Guide for distribution to the press at some of the world’s most prestigious golf tournaments. Speaking of which, for the BMW PGA Championship itself, he devised the on-site programme and tournament collateral, and will do so again later this month. In addition, luxurious print collateral for The Ryder Cup and the European, Challenge and Senior Tours all have Andrew’s distinct product signature on them. Equally impressive was his work for O2, where his inspired shop window visuals helped facilitate the integration of all new O2 UK stores into their respective local communities. After being first rolled out in Newcastle, the idea was quickly taken up by flagship stores in London, Liverpool, Manchester, Cardiff, and Edinburgh, before filtering down into stores based in smaller communities.
The chance to join Gasp was an opportunity too good to pass up. It was immediately apparent there was a shared vision for the future of the agency between myself, Giles and Sophie, and adding my 20 years of creative, studio and operational experience to the melting pot will see Gasp go from strength to strength.
Reporting to Andrew in the studio are Mark Kemzura, Communications Manager, and George Thompson, Designer, whose combined array of experience and ability will provide Andrew with some exciting resources to work with. Creative Director Giles Edwards and Sophie Edwards, Client Services Director will still retain a personal hands-on role that epitomises the Gasp modus operandi.
Giles Edwards, Creative Director of Gasp commented:
“An agency is nothing if not the sum of its parts, so it’s vital that any new addition is the right fit. Having worked alongside Andrew previously, I know that he will not only fit in perfectly with the ethos of our agency and its people, but add immense value that benefits Gasp and, crucially, our clients. It is exciting to see someone of his calibre as enthusiastic to join Gasp, as we are to welcome him.”
Gasp is also actively seeking to recruit a new graduate-level account executive to bolster the team further, in what is clearly an exciting time of growth and development for the Company.
We at Gasp believe in ideas. We’ve won awards for them. And because we’re a family-run creative agency who value relationships, we want to give some of them to you (for a nominal fee, obviously). Our approach is simple – we work with brands to achieve their objectives. Then we deliver return on investment. This is by helping them to think and act in a way that actually connects with their customers.
But ideas alone aren’t enough. You need a means to an end. That’s why we’re fully immersed in the world of digital – print design, web development, email marketing, mobile marketing, video production, channel marketing, lead generation. Yet we’re also on familiar terms with some of the more traditional tools in the marketing toolbox – direct mail, brand awareness, illustration and animation, PR. Our clients are as diverse as our services, too.
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