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Gasp Keeps Membership Drive

on Par with Social Media Campaign at Windlesham Golf Club

In late 2011, Gasp initiated a social media campaign for Windlesham Golf Club; using Facebook, Twitter, YouTube and LinkedIn to encourage visits to the Club and support membership growth.

Giles Edwards, Director at Gasp said, “By synchronising the social media campaign across all the media channels, Gasp is ensuring that correct and timely information is available whichever one is accessed. It’s a big job and we need to be meticulous in updating the sites, but our enthusiastic and dedicated team are up to it.”

The Facebook page is particularly successful with regularly updated news and information and plenty of pictures. With a bespoke logo, it looks good. It’s very well designed and easy to use so that it’s rapidly becoming the first place people turn to when they want to know more.

To boost the Facebook following Gasp ran a series of competitions between October and Christmas 2011 for new followers to win free rounds of golf at the Club. By early 2012, the Facebook following had rocketed to more than 550 people and plenty are talking about it.

One of the key marketing and PR objectives for Gasp is getting people to visit the club. Windlesham is a stunning golf club and once there, visitors are usually impressed by the course, the ‘inclusive’ atmosphere as well as the ongoing investment in the grounds and facilities. To that end, Gasp not only designed and managed the Facebook competitions, but a short video that is hosted on the Club’s new YouTube channel which showcases the stunning grounds and facilities at Windlesham Golf Club.

Twitter is used to spread the word about special events such as the Mothers’ Day lunch and the Ladies Indoor Putting Clinic. With regular Tweeting they’re attracted a number of fans and so far the club has attracted 782 followers in a short time.

The LinkedIn page is more corporate, detailing how the company is structured, who’s who and encouraging a community between staff and members. Together Facebook, Twitter and LinkedIn cover all bases. Each medium calls for different treatment but by ensuring content is bang up-to-date Gasp is ensuring that Windlesham Golf Club looks professional and attractive all the time.

Underpinning the social media programme is the Club’s PR outreach. Gasp’s integrated approach to marketing ensures that all content created by the dedicated PR team is synchronised and leveraged across all appropriate marketing channels – and that includes social media.

Edwards concluded,

That means that club events are not only promoted to local press, but via Facebook, Twitter, LinkedIn and through more traditional marketing channels like the web site and printed material too. The beauty of this approach for clients is that it’s both seamless and highly cost-effective.

 

By synchronising the social media campaign across all the media channels, Gasp is ensuring that correct and timely information is available whichever one is accessed. It’s a big job and we need to be meticulous in updating the sites, but our enthusiastic and dedicated team are up to it.

 


 

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10/02/2012

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