Our maiden podcast stormed into Apple’s Top 100! Hot on the heels of that we collared Marketing Week's newest columnist JP Hanson. CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, JP works making client brands better, not just bigger.
Tune in to hear a cracking gag on Millennials and lots of nuggets of neural nourishment on subjects like marketing effectiveness, the Halo Effect, strategy, and marketing’s place in the bigger scheme of things.
The Rouser Manifesto: A Proposal for How to Get Marketing Back to the Boardroom
The Halo Effect by Phil Rosenzweig
How Brands Grow by Byron Sharp
Eat Your Greens by Wiemer Snijders
The Long and the Short of It by Les Binet & Peter Field