JP Hanson

Call to Action, episode 2:

Our maiden podcast stormed into Apple’s Top 100! Hot on the heels of that we collared Marketing Week's newest columnist JP Hanson. CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, JP works making client brands better, not just bigger.

Tune in to hear a cracking gag on Millennials and lots of nuggets of neural nourishment on subjects like marketing effectiveness, the Halo Effect, strategy, and marketing’s place in the bigger scheme of things.

Show Links

Twitter: @RouserJP

The Rouser Manifesto: A Proposal for How to Get Marketing Back to the Boardroom

The Drum His methods still matter – a response to ‘David Ogilvy must die’

The Halo Effect by Phil Rosenzweig

How Brands Grow by Byron Sharp

Eat Your Greens by Wiemer Snijders

The Long and the Short of It by Les Binet & Peter Field


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