The aspirationally savvy amongst us will think we’re accustomed to ‘shockvertising’. We’ll say we’ve seen it all before and nothing can really shock us anymore. You may think again after you see Leo Burnett London’s recent ‘Pub Loo Shocker’ stunt for the Department for Transport’s THINK! Campaign.
Search engines continually update the algorithms they use to index, categorise and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases. So, here it goes: