When Jack Dorsey and co. came up with the original idea for Twitter as an ‘SMS-based social network’, I think we can state with a degree of confidence that this new concept from Huggies wasn’t top of their list of potential applications.
It has been one of those rare but glorious days where I actually did some creative copy writing. Uninterrupted, I was totally in the zone. And, it was a complete pleasure. I love it, I’m good at it, and clients always appreciate it (perhaps because few of them are confident doing it for themselves)?!