LAUNCH CAMPAIGN / BRAND IDENTITY / MARKETING STRATEGY / SOCIAL MEDIA CAMPAIGN / EVENT MANAGEMENT / PRINT PRODUCTION / SIGNAGE / PPC / ILLUSTRATION / ANIMATION / WEBSITE
When Jump Giants founders Mark Gardner and Julian Henton first came to meet us, little did they know that they were in for a rude awakening! They may have been initially deflated by our frank appraisal of their name and brand, but when we gave our rationale and counter-vision for a full branding exercise, they were quickly onside.
The issue we had with their idea was that there was already a plethora of trampoline parks with a grunge/urban paint aesthetic that saturated the market, and some even shared the name ‘Xtreme Air’ already (the client's original name of choice), which would have caused significant issues, not least from an SEO perspective. We had to find, and own, some unclaimed brand real estate. They also needed a website that could ably support and enhance the business, and a park launch that would make as big an impact as possible.
We had to find, and own, some unclaimed brand real estate.
We proposed a North American sports team look and feel for the brand identity, which gave us a strong platform from which the compelling and unique personality of the brand could be showcased. Jump Giants was born.
After building out a comprehensive set of guidelines we created a suite of launch collateral including an e-commerce website, signage, social media profiles, email, adverts and leaflets.
The distinctive, American sports styling is strong, energetic and speaks to the wide demographic that the park will cater for.
Social media is a hugely rewarding channel for Jump Giants and we continue to explore and exploit new technologies to their advantage.
Our ever-exceptional PR partner, Proud PR, delivered prolific waves of outreach to press and bloggers, which secured coverage in local press publications, including Your Thurrock and Made In Essex, and an impressive VIP guest list for the launch.
We oversaw a strategic, consistent and hugely successful social media campaign, as well as managing the entire launch night. We invited local press and influencers, ran a competition across Twitter, Facebook and Snapchat, and it was via savvy engagement over the Twittersphere that lead to us securing our two VIP launch party guests; Britain’s Got Talent Finalists Youth Creation and Bars and Melody. Party guests got to try out all the facilities, whilst providing some awesome footage for the post launch social content.
Since launching the first park in May 2015, we have continued to work closely with our good friends at Jump Giants and earlier this year created the park's mascot... a big, burly yet loveable bear in American football kit that we called ‘Jay Gee’.
Jay Gee gives Jump Giants’ branding an extra, versatile dimension, with 10ft tall in-park mascots, cuddly toys, instructional videos led by the bear himself and interactive tour videos of the parks.
Branded Snapchat Geofilters have proved to be a useful tool, enabling the jumpers to Snap themselves in various Jump Giants branded designs. Our Snapchat campaigns have gathered over 23,000 views. Providing fun for the visitor and additional brand awareness for Jump Giants, this cost effective campaign will be rolled out to all parks. Staying ahead of new technology that is relevant to our clients is a service we always strive to offer.
A key element to our ongoing Jump Giants branding has been producing videos about the specific activities and parks. The Jump Giants videos have accumulated over 480,000 views on YouTube and thousands more across Jump Giants social media platforms.
The Thurrock launch was a roaring success. Social media resulted in over 67,000 unique people engaging with our posts, and the total reach for the campaign was over half a million.
Facebook loyalty went up some 500% in the week after the launch, which is exceptional by any standards, and the park was fully booked for months.
The West London launch in May 2016 and Loughborough launch in October 2016 enjoyed similar success and we continue to shape the future of the parks offering retained consultancy support and full service strategy. Jump Giant's fourth park is opening soon. Watch this space, there is certainly more to come about this launch soon!
Gasp has helped launch our business way beyond our targets. From the design and implementation of our branding and logo, to the ongoing social media set up and controls, they have proved to me that they know the best way to move companies forward. The social media campaign generated over 7,000 Facebook likes within the first month, indicative of the great coverage they achieved. I wouldn’t hesitate to take their advice and direction in the future. Thanks again and carry on the great work!
Mark Gardner, Founding Director, Jump Giants
The total reach for the Thurrock launch campaign was over half a million.