Skillsoft

Game Development

Skillsoft

SKILLSOFT

MARKETING STRATEGY / GAME DESIGN & DEVELOPMENT / DIGITAL / ILLUSTRATION / ANIMATION / MOBILE IOS APP DEVELOPMENT / PRINT PRODUCTION / WEB BANNER 


Skillsoft provides cloud-based learning solutions for clients worldwide, ranging from global enterprises to government and educational institutions. Skillsoft’s courses, books and videos have been expertly developed to ensure that they maximise business skills, performance, and talent development. Skillsoft currently serves over 6,000 customers and more than 19,000,000 learners around the world.

THE BRIEF


Skillsoft wanted a new way to engage with their customers, whilst reaching out to a wider audience by creating as much awareness of the company and its product portfolio as possible. 

 

THE ANSWER


There can be no doubt that gamification, when done well, creates deeply rich, engaging content. 

Partnering with Digital Guru’s Smart Cookie, Gasp designed and developed Skillball: a game of skill and logic that certainly puts the fun back into learning, whilst creating a whole new opportunity to interact with consumers.

Skillball not only entertained players with great 3D graphics, animation and sound, but also collected valuable demographic data. A series of animated videos supported the game and the underlying message of learning. Released on YouTube they were utilised by many customers who appreciated the more engaging and energising way that they positioned learning within an organisation.

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THE RESULTS


Skillsoft recognised the strength of the creative we had delivered them, and thus the Skillball characters became an integral part to their future communications and content.

The characters were developed further to become part of the fabric of the UK marketing strategy and even introduced to their North American cousins to launch new platforms to customers.

The Skillballs found their way onto customer calendars that included a bonus treat of QR codes that activated desktop/smartphone wallpapers, within which the Skillball characters were integral.

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Skillball not only entertained players with great 3D graphics, animation and sound, but also collected valuable demographic data.

We’ve worked with Gasp since day one. When I asked the team to develop a campaign to increase our brand awareness last year, I was impressed with their creative, original ideas and the results they delivered. It was a natural move to appoint Gasp to lead the brand and loyalty campaigns this year.

Nina Michell, Marketing Director, Skillsoft

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