Toshiba

Toshiba

TOSHIBA

ILLUSTRATION / ANIMATION / DESIGN 


Toshiba is a huge international corporation that almost needs no introduction. Wherever your IT and communications challenges lie, be it front of house or buried in the depths of your warehouse, Toshiba will have the solution.

THE BRIEF


Such is the diversity of their range of equipment, systems and services, that Toshiba naturally wanted to ensure that the public were left in no doubt as to all that they can provide. This was the focus of our Toshiba360 campaign, specifically in four sectors: Retail, Transport and Logistics, Education and Healthcare.

 

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 THE ANSWER


Gasp set to work alongside AllStars Media, creating a virtual world made up of a suite of illustrations that encourage any inquisitive user to explore and drill deeper, thus discovering Toshiba’s complex offering in the process.

When within a specific sector, hovering over the Toshiba product reveals individual product details and links to further information, including product data sheets and brochures.

This information was always accompanied by a magnified view of the highly detailed, 3D isometric illustrations. Such is their quality, that they more than hold their own under this closer scrutiny. In fact, the closer you look, the better they get!

Small animations completed the project, to bring the entire environment to life.

Toshiba were also one of the official sponsors of the XX Commonwealth Games, providing Glasgow 2014 with a comprehensive office automation solution, so we thought it would be a nice touch to herald this by building a sports stadium into our mini Toshiba town.

 

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Small animations completed the project, to bring the entire environment to life.

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THE RESULTS


Toshiba were exceptionally pleased with the resulting website, so much so that there are plans for a phase 2 for the virtual town, incorporating Manufacturing, Utilities, General Office & Hospitality areas.

To see the microsite in all it’s glory, please visit www.toshiba360.co.uk and feel free to click away and explore it for yourself. If you see any development signage and building sites when you visit the town, then expect to see some new areas unveiled!

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